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Breathe Right

Objective:

Breathe right wanted to come up with other uses of breathe right nasal strips besides using it for breathing properly while sleeping.

Insight:

The air we breath has the power to impact every aspect of our health and wellness, from how we feel and think to how we move.

Breathe Right nasal strips has proven that it can enhance an athlete’s performance during the game. It has been used by professional footballers, athletes, runners and other sports players. The idea that the nasal strip is effective is at improving performance comes from the observation that nasal tape works by lifting up the top of the nose and opening the nasal valve, making breathing less difficult during exercise and during the sleep, allowing maximum oxygen intake.

Idea:

Reaching your goals starts with breathing right.

“Chase your dreams“

The idea here is in order to make your dreams come true, you need to chase them, run after your goals and accomplish it. No matter how many time you have failed, you can’t give up - you gotta run.

This is for people who have goals and dreams that they want to achieve.

Execution:

20 seconds video ad campaign for Television and social media such as Facebook, Instagram and YouTube, etc.