The beauty category, when it comes to advertising is essentially a sea of sameness. The ads all basically look the same, the casting is the same, the products might do different things essentially still the same. There's not a huge disruption in the way these brands show up on the world.
The objective is to blow up the category of Beauty advertising in this case it's Maybelline.
It’s a mobile application for people who use beauty products in another words beauty lovers. Users start with creating a profile in which they can create their own products list based on what occasion they might need to wear make-up. There are a set of make-up products for any particular occasion or event to use beauty products accordingly with tutorials provided if needed. They select and purchase the recommended products from the app. It is a whole online beauty platform where people share their looks, photos, suggestions and reviews. Any question can answered by a beauty experts on the customer specialist end.